Bangalore: Amrut Distilleries Ltd, a year-old liquor maker based in brands in the semi-premium segments such as blended malt whisky. So beautiful, Bangalore weather and a glass of whiskey. Alex Palliveedan: All whiskeys are more or less evenly priced so go for the good. Scroll down to know more about the Best Whisky Brands in India. . and embed the brand with strong markers of close friendship and brotherhood. . 10 Best Malls In Bangalore For An Excellent Shopping Experience.
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So what goes into making this jewel in the crown? Twenty years of research, experimentation, visits to Scottish distilleries, engagements with Tatlock and Thomson Ltd, a Scottish consultancy specializing in spirits, and plenty of hard work, says Surrinder Kumar, vice-president, operations, at Amrut Distilleries, who is responsible for the taste of each bottle and is stationed at the distillery, 20km from Bangalore, on Mysore Road.
Amrut moved ahead of the times in the s. Unlike its peers, who turned molasses into whisky, Amrut started procuring barley from farmers in Punjab and Rajasthan, in addition to molasses.
This gave it a headstart in studying barley; 20 years of trial and error followed before the first single malt whisky hit the shelves in Uniquely, Amrut Fusion combines barley grown in Punjab with imported Scottish peated barley. The two barleys are mashed, fermented with yeast, distilled in pot stills and matured in carefully chosen oak casks for four years. The two matured malts are fused in measured proportions and married for three months. You grow, then consolidate and then grow again.
And this year has been a year of consolidation for us. Now we have to focus on getting back the volumes. If there is a possibility of increased penetration by launching new products, we will look at that.Liquor Mart, Bangalore
What new products are being planned? We will mostly be focusing on launching brands in the semi-premium segments such as blended malt whisky Rs. We have just launched a new rum in Bangalore called Two Indies, which is a genuine non-flavoured rum. It has a mix of Caribbean components and Indian components. It is mostly meant for the international markets and we have started shipping it to the US.
We also recently launched a Silver edition of our MaQintosh whisky.
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It is a blend of well-matured grain whiskies and our single-malt whiskies. It sells for about Rs. In vodka, we are looking at launching one flavoured vodka brand. We have done some work on it and we will launch it within a couple of years. We have also revived our grape-based Napoleon brandy.
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We have changed the packaging, imagery and it is aged six years now versus three years before. It is also priced at Rs. The brandy segment looks interesting right now.
But apart from these, we are not looking at launching more products. We have a handful and we are not a big company which can spend a lot of marketing money.
Amrut is a respected brand, but people in India complain that it is not easily available. The Bagpiper can now be associated with the victory of good over evil through many Bollywood references. Their tagline "Khoob Jamega Rang" has become a known statement in pop culture verses.
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Price of Bagpiper in India: Price of Mcdowell's No. A smooth whiskey with a finely balanced malt blend. Their motto is to encourage customers to make the right choices in life and recognize the officer inside them. Price of Officer's Choice in India: The Original Choice Whisky blend has been carefully crafted and perfected to offer the same rich experience as that of a malt whiskey, but at an affordable price.
Its light malty aroma with a hint of a smooth woody character, from the use of malt spirits specifically matured in pre-identified American oak casks, has ascertained that the Original Choice Whisky experience is espoused by millions of loyalists over the years.
Enjoy its distinct flavor and let the spirit of smoothness unfold gently.